If you're running a construction business, you know the drill: endless spreadsheets, constant phone calls between the office and job sites, and that nagging feeling that you're spending more time managing paperwork than actually building things.
The good news? Both Zapier and Make (formerly Integromat) can automate these repetitive tasks and save you hours every week. The bad news? Choosing the wrong tool could waste your time and money.
In this guide, we'll compare Zapier and Make specifically for construction businesses, so you can pick the right automation tool for your needs.
Before we dive into the comparison, let's clarify what these tools actually do.
Zapier and Make are automation platforms that connect your different software tools together. Think of them as digital "glue" that makes your apps talk to each other without manual data entry.
For example, you could automatically:
- Send a Slack notification when a project status changes in your PM software
- Create invoices in QuickBooks when a job is marked complete
- Log site photos from your phone directly into your project management system
- Update client CRMs when contracts are signed
Both tools work on a "trigger and action" principle: when something happens in App A (trigger), do something in App B (action).
| Feature | Zapier | Make |
|---|
| Ease of Use | Very easy, minimal learning curve | Moderate learning curve, visual interface |
| Pricing (for construction) | Starts at $29.99/mo (750 tasks) | Starts at $9/mo (10,000 operations) |
| Best For | Simple automations, quick setup | Complex workflows, data transformation |
| Construction Apps | 6,000+ integrations | 1,500+ integrations |
| Error Handling | Basic | Advanced |
| Data Manipulation | Limited | Extensive |
| Multi-step Workflows | Linear only | Branching logic |
Zapier is incredibly easy to use, even if you've never automated anything before. The interface is straightforward: pick a trigger, pick an action, connect the data.
For construction businesses, this means you can set up basic automations in minutes:
- "When a new lead comes in through my website, add them to my CRM"
- "When a project is marked 'Complete' in my PM software, send an invoice"
Verdict: If you want to get started quickly without a tech expert, Zapier wins on ease of use.
Make uses a visual "flowchart" interface that shows your entire automation as a diagram. While this looks more complex at first, it becomes incredibly powerful once you understand it.
For construction businesses, Make shines when you need conditional logic:
- "IF the project value is over $50k, notify the senior PM; IF under $50k, notify the junior PM"
- "IF materials haven't been ordered within 3 days of project start, send an alert"
Verdict: Make requires more initial learning but offers much more flexibility for complex construction workflows.
This is where things get interesting for construction businesses.
- Free Plan: 100 tasks/month (basically useless for any real business)
- Starter Plan: $29.99/month for 750 tasks
- Professional Plan: $73.50/month for 2,000 tasks
What's a "task"? Every time your automation runs, that's one task. If you're tracking 20 projects and each generates 5 automated updates per day, you're looking at 100 tasks/day = 3,000 tasks/month.
For most construction businesses, you'll likely need the Professional plan at minimum.
- Free Plan: 1,000 operations/month
- Core Plan: $9/month for 10,000 operations
- Pro Plan: $16/month for 10,000 operations + advanced features
What's an "operation"? Similar to Zapier's tasks, but Make counts each individual action. A workflow with 3 steps uses 3 operations.
The Math: For the same 3,000 monthly tasks/operations, Make costs $9/month vs. Zapier's $73.50.
Verdict: Make is significantly cheaper for construction businesses with moderate to high automation needs.
Let's look at real scenarios construction businesses face daily.
The Manual Way: Field supervisors take photos, fill out forms, email them to the office. Office staff manually enters data into project management software.
Zapier Solution:
- Trigger: Form submitted (Google Forms, Typeform)
- Action: Create task in project management tool
- Limitation: Can't easily sort photos by project phase or customize the data format
Make Solution:
- Trigger: Form submitted
- Filter: Sort by project type
- Branch 1: If residential → Route to residential PM
- Branch 2: If commercial → Route to commercial PM
- Action: Create detailed task with formatted photos and metadata
- Action: Update project dashboard
- Action: Send summary email to stakeholders
Verdict: For simple daily reports, Zapier works fine. For complex reporting with multiple stakeholders, Make is better.
The Manual Way: Project manager marks job as complete, finance team creates invoice manually, sends to client, logs in accounting software.
Zapier Solution:
- Trigger: Project status changed to "Complete"
- Action: Create invoice in QuickBooks
- Works great for straightforward invoicing
Make Solution:
- Trigger: Project status changed to "Complete"
- Action: Calculate total hours from time tracking app
- Action: Add materials costs from procurement system
- Action: Apply appropriate markup based on project type
- Action: Generate invoice with itemized breakdown
- Action: Send to client via email
- Action: Log in QuickBooks
- Action: Set reminder for payment follow-up in 30 days
Verdict: Zapier handles basic invoicing. Make handles complex, multi-source invoicing with calculations.
The Manual Way: Manually log equipment location, maintenance schedules, and usage across spreadsheets.
Zapier Solution:
- Limited capabilities for equipment tracking
- Can send basic reminders
Make Solution:
- Monitor equipment check-in/check-out
- Calculate usage hours
- Trigger maintenance alerts based on usage
- Update equipment availability in scheduling system
- Generate utilization reports
Verdict: Make is far superior for equipment tracking automation.
Both platforms integrate with common construction tools, but the depth varies.
Both Support:
- Procore
- Buildertrend
- CoConstruct
- QuickBooks
- Google Drive
- Dropbox
- Slack
- Microsoft Teams
Zapier Advantage:
- More pre-built templates
- Faster to set up basic connections
- Better support for niche construction apps
Make Advantage:
- Deeper data manipulation
- Better handling of attachments (plans, photos)
- Can handle larger data sets (full project histories)
When you're coordinating job sites, subcontractors, and clients, you can't afford automation failures.
- Basic error notifications
- Limited retry logic
- Decent support team
- Advanced error handling with custom routes
- Configurable retry logic
- Can create fallback workflows
- Better for critical construction operations
Example: If your invoice generation fails in Make, you can set it to:
- Try again in 1 hour
- If still failing, notify the finance team
- Create a backup task in your project management system
Verdict: Make offers more robust error handling for mission-critical automations.
- You're new to automation and want something simple
- You need basic, straightforward workflows (form submissions, simple notifications)
- You have a small team with limited automation needs
- You prefer paying more for ease of use
- You need access to very niche construction apps
Ideal For: Small construction companies (1-10 employees) with basic automation needs.
- You have complex workflows with conditional logic
- You want to save money on automation costs
- You need advanced data transformation (calculations, formatting)
- You're tracking multiple projects with different workflows
- You want to automate equipment, materials, and resource management
- You need robust error handling for critical operations
Ideal For: Growing construction companies (10+ employees) with moderate to complex automation needs.
Here's a secret: you don't have to choose just one.
Many construction businesses use both:
- Zapier for simple, quick automations (form submissions, basic notifications)
- Make for complex, business-critical workflows (invoicing, project tracking, resource management)
This gives you the best of both worlds: simplicity where you need it, power where it matters.
ABC Construction (25 employees, $5M annual revenue) started with Zapier for basic automations but hit limitations. They switched to Make for core workflows and kept Zapier for simple tasks.
Their Setup:
- Make: Project status tracking, automated invoicing, equipment management, subcontractor coordination
- Zapier: Website leads to CRM, simple email notifications
Results:
- 15+ hours saved per week
- Invoice processing time reduced from 2 days to 2 hours
- Equipment utilization increased by 20%
- Monthly automation cost: $25 (vs. $147 with Zapier alone)
Regardless of which tool you choose, follow these steps:
- Start Small: Automate one painful process first (usually daily site reports or invoicing)
- Document Your Workflow: Map out your current manual process before automating
- Test Thoroughly: Run automations in test mode for at least a week
- Train Your Team: Make sure everyone understands the new automated workflow
- Monitor and Optimize: Review your automations monthly and refine them
Still not sure which tool is right for your construction business? Or maybe you know which one you want but don't have time to set it up?
We specialize in construction automation and can:
- Audit your current workflows to identify automation opportunities
- Recommend the right tools for your specific needs
- Build and implement custom automations
- Train your team to manage and optimize workflows
The average construction business saves 15-20 hours per week after implementing proper automation. That's time you can spend on actual construction instead of paperwork.
Book a Free 15-Minute Consultation to discuss your construction automation needs.
For most construction businesses, Make offers better value, more flexibility, and greater cost savings than Zapier. However, if you're just starting with automation and want the easiest possible setup, Zapier might be worth the premium.
The real question isn't "Zapier or Make?" It's "How much time am I wasting on manual tasks that could be automated?"
Both tools can transform your construction business operations. The best tool is the one you'll actually use.
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Ready to automate your construction business? View our workflow automation services or book a free consultation.